Mercedes-Benz, an official Patron of The Open, adds an electrifying touch to the iconic golf championship with its all-new electric G-Class. Additionally, the integration of the official Championship app in select Mercedes-Benz vehicles brings the action closer to fans
The Electric G-Class Makes an Iconic Entrance
In a testament to its commitment to sustainable mobility, Mercedes-Benz initiated a remarkable ceremony at The 152nd Open. Brian Harman, the champion of the previous year’s Open, made a grand entrance in the all-new electric G-Class to return the iconic Claret Jug. The powerful presence of the G-Class (with an impressive energy consumption of 30.3-27.7 kWh/100 km and 0 g/km CO₂ emissions) was a symbolic representation of Mercedes-Benz’s push towards a cleaner, greener future.
Innovative Services for Golf Aficionados
This year, Mercedes-Benz extends its service to provide an exclusive fleet of hybrid and all-electric vehicles for The Open’s select attendees. Adding to this, the flagship brand integrates the official Championship app into its vehicles. This innovative feature allows customers to live every moment of The Open in real time, transforming the vehicle into a mobile extension of the golfing experience.
A Successful Partnership Fostering Tradition and Innovation
Mercedes-Benz, in its 13th year as an official Patron of The Open, continues to support the prestige of the championship with its trendsetting technology and services. By integrating the official The Open app into its vehicles, Mercedes-Benz paves the way for a new motoring era, enhancing the way customers interact with the championship.
Marking an Iconic Event in the Home of Golf
The 152nd edition of The Open, hosted in Troon, marks the tenth time the Championship has been held on this iconic golf course on Scotland’s west coast. As the only golf major held outside the USA, The Open retains a distinctive charm, which is further enhanced by Mercedes-Benz’s progressive initiatives.
