In a much-anticipated event, MINI UK has announced the debut of its first-ever electric MINI John Cooper Works at the famous Goodwood Festival of Speed 2024. This innovation signifies a remarkable step forward in MINI’s evolution, melding its storied heritage with cutting-edge technology.
A Ground-Breaking Premiere
The electric MINI John Cooper Works, set to have its world premiere later this year, embodies MINI’s commitment to innovation and electromobility. It demonstrates the company’s advanced design principles and exhibits an electric powertrain, leading to a unique synergy of performance and sustainability. The future John Cooper Works lineup will incorporate both petrol and all-electric models, showcasing these vehicles for the length of the festival in the First Glance paddock.
A Showcase Of The Next-Generation MINI Family
Visitors to the festival are in for a treat with an array of new models on display, including the much-loved MINI Countryman, the rugged MINI Aceman, and the timeless MINI Cooper in both three-door and inaugural five-door variants. For electric vehicle enthusiasts, the MINI Cooper Electric can be found on display in the aptly named Electric Avenue.
An Immersive Mixed Reality Experience
For those looking to dive deeper into the world of MINI, the Goodwood Festival of Speed 2024 will also host the MINI Mixed Reality experience. Here, virtual and real worlds converge, allowing drivers to embark on a unique 10-minute journey through the MINI universe. Whether they’re behind the wheel of a MINI Cooper Electric or a MINI Aceman, thanks to the power of virtual reality, they can locate this immersive experience at Car Park M.
The Goodwood Festival of Speed is known for performances that defy the norm and challenge the status quo. It’s the perfect stage for the debut of the first electric MINI John Cooper Works, a car that embodies this spirit brilliantly. The festival commences on the 11th of July and concludes on the 14th.
With its four brands, BMW, MINI, Rolls-Royce, and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles. It also provides premium financial and mobility services and has a global presence in over 140 countries. With a long-term vision and responsible action, the BMW Group is committed to sustainability and efficient resource management in its strategic direction.
Join us at the 2024 Goodwood Festival of Speed to witness the future of MINI as it unfolds with the first-ever electric MINI John Cooper Works. It promises to be an event that will shape the future of mobility.
