Transforming fantasy into reality, Polestar unveils the all-electric Polestar Synergy, the victorious design in the Polestar Design Contest 2022. Coinciding with this unveiling, Polestar sparks a thrilling partnership with Mattel’s Hot Wheels brand.
Manifesting Fantasy to Reality: The Pulsestar Synergy Unveiling
Revving up the future of performance cars, Polestar has leapt forward in electric vehicle design, debuting the full-size model of ‘Polestar Synergy.’ This trailblazing, electric fantasy supercar claimed victory at the Polestar Design Contest 2022, outshining over 600 rivals. Unveiled to the world at IAA 2023 in Munich, the car is a triumphant collaboration of three winning designs, emphasising performance-centric innovation and sustainability. The model’s release marks a pivotal moment for Polestar as it accelerates towards its vision for sustainable mobility.
“The teamwork and visions of the winners have resulted in a truly stunning car”, comments Polestar CEO, Thomas Ingenlath.
From Rendering to Reality: Collaborative Design Process
The Polestar Synergy reflects a painstaking, six-month collaboration between the victors and the Polestar Design team. This successful cohesion of ideas and creativity reaped a unity of three distinct dreams into one dynamic reality.
Maximillian Missoni, Polestar’s Head of Design, remarked on the importance of collaboration in the project,
“This year, the story is as much about collaboration as performance. Our team guided and supported the winners to create their dream as a full-scale model.”
Fueling Imagination: Polestar and Hot Wheels
In an exciting twist, Pulsestar has ignited a promising partnership with Mattel’s juggernaut brand, Hot Wheels. The forthcoming partnership promises to revolutionise current perspectives on electric vehicles. Starting with a design contest inspired by Hot Wheels’ 55-year history of outrageous designs and extending to future Polestar vehicles being commemorated as Hot Wheels and Matchbox collectables.
Roberto Stanichi, SVP, and Global Head of Vehicles at Mattel, speaks highly of the collaboration, “Just as Polestar is breaking the boundaries of electric performance and automotive innovation, Hot Wheels also consistently pushes the boundaries. This partnership celebrates our shared determination, grit and passion.”
The Future of Performance Cars: Polestar Synergy’s Tour
Post Munich debut, the model will commence its global tour, starting with an appearance at the Hot Wheels Legends Tour in El Segundo, California. Here, it will serve as a beacon of innovation, showcasing the exciting future of performance cars.
Despite its compact dimensions at just 1.07 metres tall and 4.56 metres long, the car presents proportions and details yet to be seen from the brand, solidifying it as an electrifying supercar, ready to take on its conventional ICE counterparts.
In recognition of immense talent, Kamil Kozik from Poland was notably commended for his performance go-kart design with sustainability at its core.
About Mattel and Polestar
As an international toy conglomerate, Mattel produces innovative products that inspire, entertain, and develop children through play. Its iconic brands include Barbie®, Hot Wheels®, Fisher-Price and many others.
Polestar is a Swedish electric performance car brand determined to improve society by using design and technology to accelerate the switch to sustainable mobility. With plans to produce a genuinely climate-neutral car by 2030, Polestar is leading the race toward a sustainable future.
Stay tuned for the next Polestar Design Contest, details of which will be announced soon.
For more information about Polestar, visit their official website.
