Peugeot has recently announced the availability of their newest addition to their electric catalogue, the E-308 SW. While this is a significant milestone for the company, let’s delve deeper than the company’s press release to provide an objective and critical analysis of this latest development.
Under the Hood: Technical Specifications
The E-308 SW is powered by a 115kW (156hp) motor paired with a 54kWh battery, promising a range of up to 254 miles (WLTP) with an asserted best-in-class efficiency of 4.93 miles per kWh. It also has a heat pump as standard for efficiency and comfort.
When compared to industry standards, a closer look is needed. With numerous manufacturers boasting ranges over 300 miles, the claimed range of 254 miles may come up short against competitors. Nevertheless, the rapid charging potential (20-80% in less than 25 minutes with a 100kW DC rapid charger) could alleviate range concerns.
Revised 308 trim line-up for 2024 model year
For the introduction of the 2024 model year, PEUGEOT has simplified the trim options across the entire 308 line-up. The number of trims has been reduced from four to three, now consisting of Active, Allure, and GT, bringing the 308 and 308 SW into line with other models in the PEUGEOT range.
Allure variants feature dark tinted rear side and tailgate windows and a chrome grille with horizontal accents, while a striking 17” ‘Halong’ alloy wheel with diamond cut finish is standard (18” ‘Ottawa’ design on Electric version). All versions feature ECO LED Headlights with PEUGEOT ‘Smartbeam’ high beam assist, signature ‘fang’ styled LED daytime running lights and signature ‘claw’ LED rear lights.
Inside, the Allure trim features Tri-material dynamic front seats for ultimate comfort and support with lumbar adjustment on the driver’s seat. Allure models also feature a reversing camera, customisable i-Toggles, Connected 3D Navigation and natural voice recognition.
On top of the generous Allure specification, GT models feature ultra-slim Full Matrix LED Technology headlights and 3D LED tail lights, a GT-specific grille design, widened side sills for a more aggressive stance and the PEUGEOT emblem on the front wings to denote GT trim.
SW versions feature gloss black roof rails. Inside, GT models also benefit from dynamic front seats featuring ‘Belomka’ fabric with ‘Isabella’ leather effect and cloth with ‘Adamite’ green stitching, eight-colour ambient lighting, aluminium door sills and pedals, and luxury carpet mats. GT models also add 3D digital instrument cluster, front parking sensors, adaptive cruise control, and an electrochrome frameless rearview mirror.
The new E-308 SW together with the new 2024 Model Year is now available to order from PEUGEOT Retailers or via PEUGEOT’s Buy Online platform. Buy Online allows customers to design, finance, and order their next vehicle entirely from the comfort of their home, as well as obtain a part-exchange valuation on their current vehicle.
Pricing – 308 & 308 SW
| TRIM | ENGINE | E-308 MRRP OTR | E-308 SW MRRP OTR |
| ACTIVE | 1.2L PureTech 130 EAT8 | £28,050 | £29,250 |
| 1.5L BlueHDi 130 EAT8 | £29,450 | £30,650 | |
| ALLURE | 1.2L PureTech 130 EAT8 | £29,580 | £30,825 |
| 1.5L BlueHDi 130 EAT8 | £30,980 | £32,225 | |
| PLUG-IN HYBRID 180 e-EAT8 | £37,960 | £39,160 | |
| 54 kWh EV 156 | £40,050 | £41,250 | |
| GT | 1.2L PureTech 130 EAT8 | £32,435 | £33,635 |
| 1.5L BlueHDi 130 EAT8 | £33,835 | £35,035 | |
| PLUG-IN HYBRID 180 e-EAT8 | £40,770 | £41,970 | |
| PLUG-IN HYBRID 225 e-EAT8 | £42,170 | £43,370 | |
| 54 kWh EV 156 | £42,120 | £43,320 |
