In a thrilling collaboration, Polestar and Hot Wheels announce their 2024 Design Contest. The aim is to inspire designers to create the ultimate Hot Wheels collectable, merging extreme imagination with Polestar’s distinct design DNA. Get ready for the most electrifying edition of the Polestar Design Contest yet!
Polestar x Hot Wheels – A Match Made in Design Heaven
Polestar, the trailblazing Swedish electric performance car brand, is pairing up with Mattel’s Hot Wheels, the global king of toy cars, to launch the 2024 Design Contest. The challenge expecting designers to stir the contest with submissions that catapult us back to the audacious dreams of our childhood.
The stakes have never been higher. The winning design is set to become part of the Hot Wheels lineup, gaining worldwide visibility as the first-ever Hot Wheels x Polestar collectable. The cherry on top? It will be available for purchase under a broader partnership featuring Polestar production models.
Unleashing Extreme Creativity
Designers should prepare to throw caution to the wind. The contest encourages participants to stretch their imagination to the limits, producing remarkable designs that redefine the perceived boundaries of performance and design.
Maximilian Missoni, Polestar’s Head of Design, sees this as an exhilarating opportunity for designers, stating, “Dreams have the power to inspire and transport us beyond what we thought possible. This is a chance for all participating designers to really push that Polestar envelope and let their imagination run riot.”
The only prerequisite? The final design should be feasible as a 1:64 Hot Wheels die-cast vehicle, and entries must include visuals of the car’s interior design and surroundings.
Collaboration and Guidance
In keeping with the contest’s collaborative spirit, shortlisted entrants will receive mentorship from Polestar’s design team. This one-on-one guidance will refine their design submissions, propelling them towards the final selection.
The Polestar Design Contest, initiated in 2020, has consistently sparked innovation within the design community, launching many students into careers within the Polestar Design team and the wider professional design industry.
Ted Wu, VP and Global Head of Vehicle Design at Mattel, appreciated the value of the contest: “Both Polestar and Hot Wheels dedicate time, energy and skill to ensure design is at the core of our vehicles. The Hot Wheels design team has always challenged the conventional approach and the Polestar Design Contest allows the design community to showcase their skills and wow us with something we have never seen before.”
Revving Up Design Ingenuity Globally
From its inception, the Polestar Design Contest has attracted an exciting range of entries from students and professional designers worldwide, including innovative concepts such as a pollution-fighting car with onboard air filters and a micro-space tree house.
Juan Pablo Bernal, Interior Design Manager at Polestar and founder of the Polestar Design Contest, believes that this year’s Hot Wheels partnership will challenge the design community to balance the minimalistic Polestar brand essence with the extreme Hot Wheels aesthetic in a fascinating way.
The competition commences on 5th March 2024, with a submission deadline of 16th April 2024. The winner will be announced in Q4 2024. More information about the 2024 Polestar Design Contest can be found at Polestar’s official site.
