Although perhaps not the first motorcycle manufacturer you’d think of when it comes to cutting-edge tech, Harley-Davidson has in fact been toying with the EV bike idea for several years now.
The LiveWire concept has even made it to a rideable concept stage (as seen in the picture), but up until now many have viewed it as nothing more than an extravagant PR stunt.
Because today, HD has put a cork in the haters’ mouths, with Global Vice President of Global Demand, Sean Cummings, quoted in the Milwaukee Business Journal as saying: “Harley-Davidson will produce an electric motorcycle for customers within the next five years.” Putting a timeline, and such a short one at that, on such a grand project takes some serious balls. But it sounds like the firm has been working hard behind the scenes to make it happen…
Harley-Davidson is undoubtedly one of the world’s most well-loved brands, but has always had a stigma of creating classic bikes with rather old-fashioned designs. A move like this is therefore massive and controversial, but for the early adapters undoubtedly one of the most exciting snippets of news to be released into the EV sphere so far this year.
The real question is: did Harley bosses watch this classic clip from South Park and think it was time to change the image of their brand for good?