You probably didn’t need us to tell you that the first race of this season’s Formula E championship is held in Beijing this weekend. And the organisers clearly have few tricks up their sleeve to make this one even more exciting than the last, most recently announcing that fans can now use Facebook to get closer to the action.
The season-opener will be the first-ever motor race to be streamed live via the social media giant and represents the latest addition to Formula E’s burgeoning digital portfolio. The collaboration represents an exciting step in bringing fans closer to race day events and giving them tools to engage as they unfold.
The programme includes:
- Exclusive near-realtime highlights of key race action and moments during the race and throughout the season
- Video capturing key overtakes and other exciting race moments to be provided by Formula E and shared by drivers and teams
- For the first time ever, drivers will provide exclusive live streams from the Facebook Mentions app to capture intimate behind the scenes moments
Ali Russell, Director of Media and Strategic Partnerships at Formula E, said: “We are thrilled that Facebook has decided to work with Formula E in this landmark agreement. It’s a milestone in establishing Formula E as a pioneering digital brand and is the latest in a series of key developments in terms of our social reach. Formula E is a pioneering motorsport championship that is striving to engage a new type of fan, and working closely with innovative and creative partners such as Facebook is essential in establishing the brand across the globe.”
“Facebook is the world’s largest community of sports fans with more than 650 million people connected to sports Pages, and it’s our goal to help those fans connect around sports moments they care about. Formula E have taken a comprehensive approach to offering fans racing content through innovative ways,” said Patrick Chapman of Facebook Sports Partnerships.