Nissan is once again electrifying London’s iconic Covent Garden with its popular ‘Feel Electric Festival’, inviting the public to a five-day immersive experience filled with Formula E excitement, NISMO art and a taste of Japan.
Innovative Experiences Await at Nissan’s Feel Electric Festival
Nissan is returning bigger, bolder, and better than ever to Covent Garden by reviving its enthralling ‘Feel Electric Festival’ for five electrifying days from 17 July. This event promises to be a milestone celebration of Nissan’s most successful Formula E seasons, with the public getting a hands-on experience of the thrilling world of Formula E.
Explore Formula E with Nissan
The Nissan Feel Electric Festival is a futuristic extravaganza that lets you explore the exhilarating world of Formula E. You can test your driving skills on race simulators, learn about Formula E car technology, and create your Manga-style racing avatar at Nissan’s ‘Feel Electric Quest’ Lab. The festival also showcases two Nissan Formula E race cars, making this an irresistible event for racing enthusiasts.
Dive into NISMO Art and E-Prix Memorabilia
The festival ground will be adorned with an immersive 3D art installation by renowned graphic artist and illustrator, Jalcalara (Juan Alcalá). Race memorabilia created by the Nissan Formula E Team from previous E-Prix events will also be displayed, offering patrons a chance to walk down memory lane.
Get a Taste of Japan in London
Guests can sample Sakura-inspired Japanese sushi in a beautiful cherry blossom garden, while also getting a chance to create their own custom NISMO streetwear in a pop-up store, providing a truly immersive Japanese cultural experience.
Join us for the Ultimate Electrifying Experience
Diana Torres, Managing Director of Nissan GB, remarked, “We’re thrilled to bring Formula E back to Covent Garden with the 2024 Nissan Feel Electric Festival. As a brand, we’re committed to an electrified future and Formula E is an integral part of our mission to bring the excitement and fun of zero-emission electric vehicles to a global audience. This year, the festival is bigger and better than ever, and a fitting celebration of one of our most successful Formula E seasons to date.”
The Nissan Feel Electric Festival is a must-see event, open from 10am until 8pm every day from 17-21 July. The best part? Entry is completely free! Come and join us for a unique electric experience.
