In a dynamic move to meet growing market needs, Volvo Cars is expanding its electric car segment, unveiling the new EM90. This premium Multifunctional Vehicle (MPV) heralds the company’s commitment to becoming a fully electric car maker by 2030.
Introducing Versatility with the EM90
Volvo Cars continues to demonstrate its strong innovation capabilities with the release of the fully electric EM90 premium MPV, a vehicle not just designed as a comfortable moving living room, but one that provides room for life with those who matter most to you. As a testament to Volvo’s commitment to meet evolving customer needs, the EM90 widens the appeal of the Volvo brand.
Driving Market Demands
The MPV segment has gained significant traction worldwide, particularly in Asia. In response to this rising popularity, Volvo is releasing the EM90 initially in China, the world’s largest automotive market. The EM90, following the reveal of the fully electric EX30 small SUV earlier this year, is the second expansion of Volvo’s model portfolio. Together, the EX30 and EM90 aim to reach new audiences and cover more of the global automotive market.
“It’s an age-old cliché, but there really is no place like home,” said Jim Rowan, chief executive of Volvo Cars. “A place to connect with your loved ones, to truly be yourself. It’s this feeling of home that inspired our new EM90, a car with room for life.”
Commitment to a Greener Future
The EM90 reinforces Volvo’s pledge to be a fully electric car manufacturer by 2030. With a series of new, fully electric Volvo cars slated for release in the coming years, Volvo delivers on its promise of providing customer expectations with zero tailpipe emissions. Volvo reaffirms, with the EM90 and its forthcoming electric cars, its commitment to sustainability and its journey towards becoming an industry leader in sustainable mobility.
Honouring a Rich Heritage
The idea of versatility is far from unfamiliar territory for Volvo. The concept dates back to the 1953 Volvo Duett, developed as a versatile, spacious car before the MPV segment was even formally established. The Duett continues to inspire Volvo’s range of estates and was an important reference point for designers working on the EM90.
Catering to a New Segment
The EM90 is a cornerstone addition to Volvo’s fully electric portfolio, supporting its position as one of the fastest-growing brands in the premium pure electric segment. The car serves a dual purpose for customers, doubling as executive business transport when not in use for family trips.
The fully electric Volvo EM90 premium MPV is available for pre-orders in China. For a detailed feature rundown of the EM90, visit this blog post. We welcome you to witness the grand opening of the EM90 with Volvo’s CEO Jim Rowan here.
