BYD UK has revealed its exclusive automotive collaboration with Boardmasters Festival, a prestigious surf and music event of Cornwall, slated to enthral attendees from 7th to 11th August 2024. This synergistic alliance encapsulates the joint ambition of two pioneering brands to foster sustainability and educate the future consumer generation.
A UK Festival Icon
Boardmasters Festival has carved out a prominent space in the UK festival scene, bringing together an enthralling international surf competition, the Boardmasters Open in association with the World Surf League, set on Fistral Beach. Coupled with a sublime music festival set against the panoramic view of the sea at Watergate Bay, it’s an event not to be missed. This year, festival-goers can expect an exciting mix of professional surfers and an impressive array of music acts, including headliners Stormzy, Chase and Status, and Sam Fender, promising an unforgettable experience amidst the breathtaking Cornish coastline.
Pioneers in Sustainability
BYD, a global front-runner in the electric vehicle market, epitomises the automotive industry’s shift towards sustainable mobility. Their advanced EVs, features state-of-the-art Blade Battery technology, underlining their commitment to a cleaner, greener future. Similarly, Boardmasters Festival is strongly committed to eco-friendly initiatives, ensuring sustainability through ‘Leave Only Footprints.’ With its focus on beach clean-ups, sustainable transport, local charities, and championing green causes, Boardmasters Festival is one of the most environmentally-friendly event in the UK.
The Perfect Partnership
Boardmasters founder, Andrew Topham, has expressed his excitement about the collaboration. “We are thrilled to partner with BYD for 2024,” Topham said. “Sustainability is at the heart of what we do, so partnering with a company that shares our passion for a greener future is indeed exciting.”
