Leading new energy vehicle manufacturer delivers BYD electric cars to Saturday Night Takeaway winners during flagship store opening
West London ‘Pioneer’ Store Grand Opening
On the 19th of April 2024, the global leader in new energy vehicles, BYD (Build Your Dreams), partnered with LSH Auto to open a technologically advanced retail experience store in Westfield White City, London – the largest shopping centre in Europe. The grand opening of the BYD West London ‘Pioneer’ store was graced by former England Lioness and LSH Auto’s ambassador, Jill Scott.
This memorable event was not just about the store opening, it also served as an opportunity to present the six lucky winners of Ant and Dec’s Saturday Night Takeaway with their prizes – brand new BYD electric cars. The prize handover marked the end of the beloved primetime UK show after 20 years on air.
Celebrating with the Winners
From the ‘Win the Adverts’ segment of Saturday Night Takeaway, winners throughout the 2024 series claimed 3 x BYD DOLPHIN C-Segment hatchbacks, 2 x BYD ATTO 3 C-Segment SUVs, and the flagship BYD SEAL D-Segment sedan. These winners were cordially invited to join the VIP launch event to celebrate their impressive prizes. The connection with the world of football also carries weight, as BYD has been named the Official eMobility Partner for the upcoming European football championships, UEFA Euro 24TM.
Growing Presence of BYD in the UK
The launch of BYD West London marks the 22nd BYD store in the UK, just over a year since BYD electric vehicles first arrived on UK shores. This innovative brand quickly gained approval from British consumers with its unique and diverse range, introducing groundbreaking battery and electric powertrain technologies for superior safety, performance, and energy efficiency.
Innovation on Display
The BYD West London store showcases the brand’s eco-friendly, all-electric range, all equipped with BYD’s state-of-the-art 8-in-1 e-Platform 3.0 and the acclaimed LFP Blade Battery, known to be amongst the safest batteries globally. The range caters to varying budgets and lifestyle needs, from the compact and agile BYD DOLPHIN, to the larger BYD ATTO 3 C-SUV and finally, the award-winning BYD SEAL.
